The hills around the north-eastern Hungarian town of Eger are famous for their vineyards and wine production. Some of the nation’s favourite wines originate here, yet not all of the land is currently in use. Upon hearing of a long-abandoned parcel at the Érseki vineyard, winemaker Ferenc Csutorás grew curious about the unidentified grapevines he found there. Together with psychiatrist Imre Csernus and graphic designer Péter Mészáros, he harvested the grapes. The resulting wine surprised them all – it was one of the finest they had ever tasted. They decided to save the grapevines by relocating them to the neighbouring hill, and to share the wine with their visitors.